Hello, I am Mathews
A digital marketing specialist with a background in journalism, media, and storytelling, helping brands grow through simple strategies, meaningful connections, and measurable result
SEO
CONTENT MARKETING
WEB DEVELOPMENT
SMM
SEM
About Me
I’m Mathews, a Digital Marketer from Calicut with a foundation in journalism, media, and storytelling, trained at Haris & Co Academy. My journey into digital marketing started with a simple curiosity about how businesses attract customers, build trust, and grow.
Having worked in media and also experienced running a food delivery business, I’ve developed an understanding of communication, customer behaviour, content, and the importance of connecting the right message with the right audience.
Today, I’m building my skills across Social Media Marketing, SEO, Content Marketing, Performance Marketing, and Digital Strategy. I enjoy researching ideas, understanding audiences, creating content, and turning insights into practical marketing strategies.
I believe good marketing is not just about being visible—it’s about being relevant, valuable, and memorable and i’m continuously learning, experimenting, and building projects that help me become a better digital marketer.
Services
01
Web Development
Web development is the process of creating and customizing websites using the WordPress platform. It helps build responsive, user-friendly, and professional websites for businesses and individuals.
02
SEO
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google. It involves optimizing content, keywords, technical performance, and website authority to attract relevant organic traffic and improve search rankings
03
Content Marketing
Content marketing is the strategy of creating and sharing valuable, relevant content to attract and engage an audience. It helps build trust, increase brand awareness, and drive profitable customer actions
04
SMM
SMM (Social Media Marketing) is the use of social media platforms to build brand awareness, engage with audiences, generate leads, and drive business growth through strategic content and campaigns.
WHY CHOOSE ME
Performance, with Intention.
I bring more than marketing skills, I bring a builder’s mindset.
With a foundation in Food Technology and Product Development, I understand how products are created, positioned, and prepared for the market. I know what goes on behind the scenes, the research, the strategy, the refinement. That gives me a unique edge as the best Freelance Digital Marketing Analyst in Calicut: I don’t just promote products, I understand them.
My transition into Freelance Digital Marketer, wasn’t accidental, it was strategic. I recognized that even the best products need the right visibility, messaging, and data-driven strategy to thrive. That’s why I chose to specialize in a field where creativity meets analytics and ideas turn into measurable growth.
While running my own food delivery business, I realized that effective marketing is essential for a business to grow and reach the right customers. This experience became the starting point of my interest in the field of marketing.
I began learning the fundamentals of marketing independently through YouTube and other resources, driven by a desire to understand the field more deeply. This self-learning journey strengthened my understanding of marketing and motivated me to explore the field further.
I joined HACA to deepen my understanding of Digital Marketing and its various streams through hands-on experience. Being part of HACA has helped me develop practical marketing skills while also giving me the opportunity to collaborate closely with a team
I applied what I learned in web development to build my first website—a personal portfolio site. This experience allowed me to explore my interest in web development while also giving me greater confidence in my ability to learn, build, and experiment independently.
Frequently Asked Questions
What digital marketing services do you offer?
I help businesses with SEO, social media marketing, content strategy, website optimization, and other digital marketing activities focused on improving online visibility and growth.
Do you work with small businesses?
Yes. I work with businesses at different stages and can develop strategies based on their goals, audience, and budget.
How do you create a digital marketing strategy?
I start by understanding the business, target audience, competitors, and current online presence. Based on these insights, I develop a practical strategy focused on measurable outcomes.
Can you help with SEO?
Yes. I can help with keyword research, on-page SEO, content optimization, technical SEO basics, and improving a website’s search visibility
Do you manage social media accounts?
Yes. I can help with keyword research, on-page SEO, content optimization, technical SEO basics, and improving a website’s search visibility
How can I work with you?
You can contact me through the Get in Touch section. We can discuss your business, requirements, and the best way I can help.